A beauty/lifestyle blog By Kate Emma

Monday, 20 March 2017

7 Blogging Mistakes To Avoid

I've been blogging for seven years now, not always consistently, or routinely, but still for seven years. I've shown this blog more commitment than I have a lot of other things in my life, and the fact that I'm sat here today, typing away, makes me impressed with myself. 
Well done me. 

So for the seven years I've been blogging, here's my seven mistakes that I see more often than not.

blogging tips

1 - Blogging For All The Wrong Reasons

If you have chosen to start blogging because; 
A - So and so are carrying around designer handbags, so they must be on ££££ and you want a piece of that.
C - You fancy being the next Instafamous/blogstar/influencer
D - All of the above
Then I hate to say this but, you probably shouldn't be doing it. Blogging is a outlet for you, it's your own little space on the interweb thats reserved solely for you. Not for material possessions or money or fame. Sure use them above points to give you motivation, but if you set out to blog only for these reasons then its most likely not gonna happen. 
There is no get rich quick scheme to blogging, and for the first few weeks/months/years your put a lot more into your blog then you will get back out of it.

2 - Not Fully Using Social Media

I Am the worst for this. I completely ignored Pinterest for too long, but now, even with my teeny tiny following I notice people coming though off of my pins. YAY. All it takes is for one follower to repin your pin to their follows and a whole chain reaction can take place. 
Now Instagram is a pain in bum. For every Eight new followers, ten leave. Don't fret though! We are all in the same Titanic shaped boat. Consistency is what I think is key here. Uploading once a day keeps new followers trickling in, whilst keeping your old ones satisfied. If your going to post only once a week, you really won't see any progression. Trust me on this one. Make use of hashtags as well, have a nosey at what hashtags people are using that are uploading similar photos to you, and try to find a instagram comment pod to join for maximum Insta engagement.
Twitter is my favorite social media outlet. You can quickly find people who blog in the same genre as you, and the chats are a great way to find some new blogging friends, #WOO. I get a good amount of traffic coming though from Twitter too. 
Stumbleupon, Facebook, and Snapchat, are great social media sites too. Just remember to regularly update everything with your new post. Sharing something takes seconds, and it can bring a bunch of new readers though to your blog. Which leads me to my next point...

3 Don't Get Involved In The Dramas

Watch from afar, but try not to get yourself involved. 
I see so much of this (especially on Twitter) and personally I can't help but think it just makes you look like a  shitty person. Bad mouthing brands and other bloggers, not only makes you look hella unprofessional, but could also completely burn bridges with people who may want to work with you in the future. Think of your blog as your brand/company. Do you really want it associated with that? 

4 Saying Yes To Everything

I know in the beginning it's hard to say no to anything that gets offered your way, but remember your personal style. I've recently transitioned into more of a makeup/lifestyle/fashion blog, as after seven years of only talking about makeup I wanted to open more doors for myself, however if I was offered the chance to review nappies for £200 I would still have to say no. As nice as the money seems, it wouldnt fit with my style of blog.When offered sponsored posts or PR gifts I think its always wise to ask yourself 
'Would I go out and buy myself this to review?' 
Your readers will respect you more for it. 

5 Thinking your The Shiz

If someone takes time to comment on your blog, comment back! 
If someone tweets you a question, try and answer it.
If someone leaves a lovely Instagram comment, thank them.
There is nothing worse then a blogger who thinks they are too big for their Chanel boots. We all complain when the blogger that we knew and loved, who suddenly hit the big time, now ignores the people who they were once blogging friends with. Don't be that person. No matter how big or small your blog or social following is, remember engagement is everything.Otherwise your essentially just talking to yourself. 

6 Blog Layout

So you've got your dream layout, and it's looking all pretty and good. But have you looked at it from a users point of view? 
Having social Media icons on your page clear as day is a must, and I dont want to have to scroll though a whole webiste to find a way to follow your blog. Make sure your blog is user friendly first, nothing makes people click off quicker then when finding their way around your site becomes hard work. 

7 - Buy a Domain 

How I  wish all them years ago, when I first started blogging that I had purchased my own domain. Not only does it look more professional, but it is essential for MOZ to rank your DA (domain authority) which then in turn predicts how well your site ranks on a search engine from the scale of 1-100.
 There is many things SEO wise that you can do to help improve your DA score, and while we dont have any solid guidelines on how to do this just yet. I believe that owning your domain name for a lengthy period of time, helps to improve Google's trust thereby impacting on your MOZ score.  
Above all else though, have fun with your blog. and be proud of what you've created. 



  1. Super helpful post, I definitely agree with the saying yes to everything part, took me a while to realize what a bad idea it was to agree with everything that came my way, knowing when to say no is so important

    Technicolor ♥ Heart

    1. glad that you found it helpful! X

  2. Damn, I should think about some of my mistakes. I need to find more time for blog, blogging community and social sites. I feel guilty in this way. Thank your for this lovely and useful post.

    Michelle Morchella

    1. oh dont feel guilty my lovely! Glad it was of use to you though xx

  3. I definitely need to work on my social media too x
    A Blushing Beauty Blog

  4. LOVED this post, some parts actually made me laugh out loud too! Instagram definitely is a Titanic shaped ship and is so demotivating, but it really is good to persevere. I definitely need to pay more attention to my Pinterest though..

    I wish I'd had this guide back when I started!!

    The Makeup Directory

  5. I wish...seriously wished that I read all these tips and tricks before starting my own blog. I blindly jumped into blogging back in 2013 and had no idea how or where to connect with other bloggers until a huge beauty blogger came across my blog and left a comment and I visited her blog and slowly learn from there. It was a lot of trial and error and after so many years, I still have lots to learn.

    1. I think we will never stop learning, but we will get there :) x

  6. Great post lovely, agree with all of these. I have made so many of these mistakes!
    a life of a charlotte

    1. I think we all have at one time or another x

  7. This is perfect and very useful especially to new bloggers! :)


  8. I totally need to get into Pinterest, I've tried a couple of times but just can't seem to keep it up! Luckily I've never said yes to everything - it can be tempting in the beginning but keeping up the authenticity is worth it :)
    Amy xx

  9. Totally agree with all your points!! Thanks for sharing doll!


  10. I cannot believe you have been blogging for 7 years! That is INCREDIBLE! Go you! I hope I am still here in 5 years time! Totally agree with all of the above, although I suck at commenting back on instagram, I am just allround useless at IG! lol

    Erin || MakeErinOver

    1. I know! Where does time go! You sure will be hun, your blogs great, and real!! x


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