A beauty/lifestyle blog By Kate Emma

Monday, 24 July 2017

Consumerism At Its Finest And Pure Purpose Cosmetics

Im a sucker for packaging. The more sexier and sophisticated the better.
 Massive ad campaigns with Johnny Depp and Cara Delevingne ETC, advertising beauty and fragrances utterly seduced me. 
Free samples stuck to the pages of glossy magazines make me happy, and entering a beauty hall and being dazzled by all the latest launches excites me more then I will ever possibly let on. 
I get so swept up by all of these things, that most the time I've already mentally purchased the product before I've even tried it. 

Consumerism at its finest.

But what if we stripped that all back? If brands just actually pushed all their cash into their product and didn't worry about the fancy packaging, and sexy ad campaigns. 
Would I still be as compelled to buy it?

I recently tried a few products from a brand named Pure Purpose. A brand that doesnt have £££ to spend out on Johnny Depp, and who do seem to care more about what's inside their product instead of how aesthetically pleasing the packaging is. 

Pure Purpose keep their packaging clean and simple, letting what's inside their products do the talking for them.

pure purpose

The delicious smelling Wheatgrass and Lemongrass body scrub that I used (which reminds me of Bliss Spas Lemon and Sage scent), is 1000% natural meaning that every single ingredient that I massaged onto my body, I recognized.
 Which in this chemical day and age, is not usually plausible. 
And the Anti-Aging Face Oil, has not only made its way into my skincare routine, but also into my makeup routine, where I have been adding a few drops to my base makeup to add extra hydration and glow to my skin.
This face oil is packed full of natural oils including hemp, hazelnut and walnut to name a few. But surprisingly for how many natural oils are mixed into this pot I don't find the formula greasy at all. It has much more of a serum like consistency, making it perfect to wear day and night.

Its easy to overlook small brands such as Pure Purpose*, but don't be fooled into thinking they wont be as good as the big power beauty houses because they don't have a concession in your local department centre.  
I for one, will be making a more conscious effort to support the local business especially after coming across these two delights. 

Pure Purpose are proud to be natural, paraben, SLS, sulfates, phthalates and cruelty free. 

*Pure Purpose kindly gifted me their products to review. All thoughts are my own.

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  1. This is so true - it's a shame that smaller brands often get overlooked just because they don't have huge budgets for big advertising x

    Jenny | LuxeStyle

  2. I much prefer to pay for a good product than paying for an advertising campaign. I love the sound of the face oil xx

    Indie// In Search of the Holy Grail

  3. Oh very interesting brand darling



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